What is unified data analytics?
Unified data analytics involves aggregation and analysis of data from disparate sources to get a single pane of view of all data in one place. It provides 360-degree visibility of all business activities and metrics, thereby, empowering organizations to make profitable decisions.
What is the importance of unified data analytics?
Unified data analytics helps businesses to eliminate data silos by bringing together data from multiple sources and channels. It gives an accurate picture of all business functions including product, sales, and customer journeys, making it easier for enterprises to get answers to complex challenges such as product improvement, reducing customer churn, etc.
What are the benefits of unified data analytics?
- Unified data analytics helps businesses make sense of their data and drive data-driven decisions.
- It facilitates collaboration between different teams.
- It helps accelerate AI initiatives in an organization.
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