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Built on HyperSense, Subex Campaign Intelligence is an intelligent multi-layered tool that enables Telcos to design and execute targeted campaigns and track customer win backs.
Aids with analytics and is built upon the customer’s usage, spend, demographics, and behavioral aspects.
Leverages Machine Learning tools that predicts customer behavior and creates an urgency of working with a specific set of customers.
Helps in the Decision Support mechanism, which makes the task easy for the user to engage with the most relevant customers.
Facilitates channels for engagement like Email, SMS, USSD, In-App, Auto-Dialer/OBD, Web/ Self-Care, Call Center, etc.
Measures the success of a campaign using the Subex Campaign Intelligence Tool.
Retaining and monetizing from existing customers
Satisfying the unique needs and personalization of every customer
Lack of visibility to understand and dive deeper into campaign success/failure factors
Lack of real-time insights to ensure that the right messages are sent to the right customers
Make decisions on-the-go, backed by data analytics and Machine Learning based-predictive algorithms, and ensure maximum customer profitability.
Perform at the scale you want to quickly and easily preempt changing customer demand and expectations to ensure accurate personalization.
Separate “true signals” from “noise” to identify anomalies in any behavior and tag them for resolution or action.
Cover multiple use cases and business areas in addition to the baseline analytics, either to acquire new customers or build loyalty.
Align seamlessly with every stage of the customer journey with actionable insights.
Leverage real-time insights to boost customer experience, profitability and enhance revenues.
Measure the campaign effectiveness through techniques like Target/Control, A/B testing, Segmented Measurements, etc. in mere minutes.
Execute highly accurate campaigns using the decision support system. Discover trends, test hypotheses, and customer metrics to get actionable insights.
Understand customer behavior through location intelligence and get visual insights on various analytical metrics to enrich customer experience.
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